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  • Yukta Sodani

The art of referencing in your Pitch deck


The importance of referencing in pitching an ad agency

When you're pitching a new idea, you want to make sure it's clear, concise, and compelling. You want the agency to be able to understand what you're saying and why you're saying it. But how do you make sure that happens?

The best way to do this? Referencing.

When you're presenting a new idea, it's always helpful if you can explain it through comparison with something else. This makes it easier for everyone involved to understand what you're talking about and helps them see how this new project could fit into their existing portfolio (or how it might replace something else).

The pitch deck is your first impression, and you need to make sure that it's a good one. If you're pitching an ad agency, or if you're going in for a job interview, having a clean and well-structured pitch deck is critical. It needs to be easy to read, visually appealing, and have all the necessary information in it—and that means referencing!

Referencing can seem like a daunting task at first. But once you get into it, it becomes second nature and makes the whole process so much easier. Here are some tips on how to get started:


- Watch a lot of content! The more you watch, the more familiar with different types of media you'll become and the better able you'll be to identify what kind of tone or visual style would work best for your pitch deck.


You'll want to watch plenty of similar work so you know where to go looking for things like visual inspiration, music choices, lighting effects, or tone/style guides for voiceover or animation. If they like what they see, they'll want to move forward with you.

- Keep watching! Even after you've put together one or two successful pitch decks, keep up with current trends in advertising so that your content stays relevant and fresh.


For all those in advertisement, never skip an ad!


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